Strategies for Making the Most from Web 2.0

By Admin | November 10, 2007

Building Attention Trust - By being patently fair with customer data and leveraging user’s loyalty, you can get them to share more information about themselves that in turns leads to much better products and services tailored to them.
Turning Applications into Platforms: One single use of an application is simply a waste of software. Turn applications into platforms. Online platforms are actually very easy to monetize but having compelling content or services first is a prerequisite.
Fully Automated Online Customer Self-Service: Let users get what they want, when they want it, without help. Seems easy but almost all companies have people in the loop to manage the edge-cases. Unfortunately, edge cases represent the The Long Tail of customer service. This is hard but in the end provides goods and services with much tighter feedback loops. And it’s also a mandatory prerequisite for cost effectively serving mass micromarkets. In other words, you can’t directly monetize The Long Tail without this.